Why did Bally invent Let It Ride Poker? For the same reason all companies invent products: to increase their revenues. It was placed under the umbrella of SHFL Entertainment, Inc., a subsidiary of Bally (and previously known as Shuffle Master). Instead, the game was created by Bally Technologies, a company known for its slot machines.
It doesn’t have the storied history of blackjack, craps, or Texas holdem. Let It Ride started to show up in casinos in 1993. The odds aren’t great compared to some other table games but you can win a fortune if you get lucky! I know! Editors note: I personally hit a royal flush of spades playing Let It Ride in Vegas in July of 2015 for a $97k jackpot! I have an affinity for playing this game.
